A recent Professionally Speaking webinar: Don’t Make Me Think: Presentations Skills That Achieve Results, included some great questions from participants. One question centered around organizing content and drilling it down to 3-5 main points. One participant requested additional advice on “less is more” — a strategy for distinguishing “must know” from “nice to know”.
Often, when a speaker is also an expert, she / he feels compelled to share all of their expertise, and struggles with narrowing down the information to what is absolutely essential for the listeners to know and understand. This is not to not suggest omitting details that are critical to the core message. Remember, a listener can always ask a question to get additional details.
TIP: Be ruthless, constantly asking yourself, “what does my audience absolutely need to know in order to take action?”