“The only way to communicate is to understand what it is like not to understand.”
–Richard Saul Wurman
Many times I work with clients who are delivering high-stakes presentations in a business-to-business environment. Though high-stakes can mean different things to different presenters, think of it as a situation where something major is on the line, and achieving results is paramount.
For business professionals, this could range from a sales rally or new product launch to an annual conference, industry trade show or awards ceremony — and may very well be a defining moment in your career.
Click here to learn more about communication and understanding in these “high-stakes” situations.