3 Important Aspects of a Presentation

martin luther kingThink about it, what makes a presentation memorable…

I would venture to guess that those you can recall have had at least one of the following elements.

Image how successful yours would be with all 3?

1. Passion
A topic can be transformed from boring to bravo when the speaker is passionate. Think back when you were in school and there was that one science or math teacher that all the kids wanted to get. They were excited about their subject and engaged their students by communicating with passion. The same is true for a presentation. If the speaker cares about the subject, that passion will come through in the presentation.

According to the American Rhetoric Society, the #1 speech in the 20th century was Dr. Martin Luther King’s ‘I Have a Dream’ speech. That speech was filled with personalization and passion which came through in his delivery and inspired a new way of “being”.

2. Minimal PowerPoint
Effective speakers get the audience to listen to them, not look at the screen. Utilizing minimal information on-screen will help the audience focus on what is being said. Remember to follow the “glance & grab”™ strategy if you are using slides. For listeners who really want to dig into the details, the information can be sent out after the presentation.

3. Stories
People don’t relate to statistics and numbers, people relate to people and specific examples. For instance, if someone says the word dog most people will not think of the word dog, but of a specific dog they know.

Using stories to illustrate a point helps ensure the point is remembered because the audience will connect with the story. The internet marketer who talks about their failures as well as their successes is going to be more effective than one that just recites statistics.

Presentations are far more successful when the presenter is passionate about their topic, connects with their audience and uses stories, examples, and metaphors rather than numbers, dates and charts. Consider these 3 steps to enliven your next presentation.

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